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Think about your motivations
Embracing different motivations and being aware of them keeps the founding team together. -
Your First Hire
Hiring for a startup is a very challenging process. You need to think both short and mid-term to ensure candidates deliver the most value for what you need over time. -
Levels of Awareness in Marketing
Customers go through different levels of awareness, from not knowing they have a problem to not knowing if you are a solution for them. Addressing them is key to unlocking the full potential of your marketing efforts. -
Number of Contact Points
Scipreneurs tend to neglect marketing as a secondary activity. But it can be fun and very rewarding. -
Digital Marketing for Scipreneurs
Some proven strategies for digital marketing that don't require a lot of effort to setup nor to run over time. -
Expectations Vs Reality
Only through interactions with potential customers you will learn the true value of your solutions -
Talking to People
Only through interactions with potential customers you will learn the true value of your solutions -
Cultural Challenges
From startup to scale-up, things will invariably change. Defining the workplace culture is what allows teams to flourish -
You don't need a CEO
At the beginning you need builders. Once the startup grows you will be able to decide if you need an external CEO to lead the company. -
Competitive Landscape
Understanding how to judge competitors to identify opportunities is a skill that most scipreneurs struggle to develop.